Direct marketing- National OPT Out

The Direct Marketing Association of Southern Africa (‘DMASA’) has enabled consumers to prevent members of the DMASA from contacting those who do not wish to receive sms’s and telephone calls. Members of the DMASA include numerous companies/organisations who are notorious for direct marketing telephonically and via sms.

The right to restrict unwanted direct marketing is in terms of Section 11 of the Consumer Protection Act.

Whilst you may still be contacted by non-members of the DMASA, we have found that the amount of unwanted communication has decreased considerably once contacting the DMASA.

The process is quick and simple- visit the website (link below), register to opt out and fill in your details or send a blank email quoting your ID number. 

The DMASA contact details are:


Tel: 0861 362 362